Journal Articles

Creativity in Virtual Work : Effects of Demographic Differences

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Organizations are increasingly using virtual teams, in which individuals work with their teammates across distance and differences, using a variety of information and communication technologies. In this study, the authors examined how demographic differences (i.e., differences in race, sex, age, and nationality) between individuals working virtually affected their collective creativity. Specifically, the authors examined how demographic differences interacted with the nature of interaction processes (establishment of rapport, participation equality, and process conflict) and difference in technical experience, to affect creativity in short-term virtual work interactions. Differences in age interacted with the processes and with differences in technical experience to affect creativity. Differences in nationality had a strong negative direct effect and interacted with differences in technical experience to affect creativity. Differences in sex and race did not significantly affect creativity. Implications of findings for managing virtual teams are discussed.

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Detail Information

Series Title

Small Group Research

Call Number

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Publisher

Thousand Oak : sage publisher., 2011

Collation

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Language

English

ISBN/ISSN

10464964

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 42 no. 5, October 2011.pp. 536-561

Subject(s)

Creativity in virtual work
Demographic differences

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