The Effect of a College Pen Incentive on Survey Response Rate Among Recent College Graduates

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The Effect of a College Pen Incentive on Survey Response Rate Among Recent College Graduates

Stange, Jonathan P. - Personal Name; Zyzanski, Stephen J. - Personal Name;

Incentives have shown a variable effect in improving survey response rates, but the effect of a pen from an organization to which the respondent has loyalty has not been studied. Recent college graduates were randomized to receive or not receive a college logo pen accompanying an initial survey mailing. Among 119 total respondents, there were no differences in response rate to the initial mailing, to a second mailing to nonrespondents who did not receive a pen in the initial mailing, or in total response rate. Investigators may save money by not including a pen incentive or may consider stronger incentives.

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Series Title: Evaluation Review
Call Number: -
Publisher: Thousand Oak : sage publisher., 2011
Collation: -
Language: English
ISBN/ISSN: 0193841x
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: Vol. 35 no. 1, February 2011.pp. 93-99
Subject(s): Questionnaires
incentives
Survey Methods
Response Rates
Specific Detail Info: -
Statement of Responsibility: -

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