Journal Articles

NGOs Moving Business: An Analysis of Contrasting Strategies

---

In this article, we seek to advance understanding of nongovernmental organization (NGO) strategies with regard to influencing corporations. We study two contrasting NGO strategies (symbolic gain and symbolic damage), which simultaneously target the same corporation on the same issue. In so doing, we highlight three previously neglected dimensions of NGO influence strategies: (a) the influence effected by contrasting strategies; (b) the interplay between contrasting strategies; and (c) the dynamic relation between firm— stakeholder resource dependence relationship and NGO influence strategy.

---

Availability

No copy data

Detail Information

Series Title

Business Society

Call Number

-

Publisher

: sage publisher., 2010

Collation

-

Language

English

ISBN/ISSN

00076503

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 49 no. 4, December 2010.pp. 591-618

Subject(s)

Corporate Social Responsibility (CSR)
Nongovernmental Organization
NGO Strategies
Resource Independence
Stakeholder influence strategies

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment