Journal Articles

Economic and Social Roles of Companies in the Mass Media: The Impact Media Visibility Has on Businesses' Being Recognized as Economic and Social Actors

---

Businesses play an important social role in society that goes beyond their traditional economic role. The way in which these roles are carried out and communicated to the stakeholders can influence the company's corporate reputation. The first step in constructing a corporate reputation is corporate visibility. The mass media plays an important role in developing corporate visibility. Media visibility has a significant influence on public opinion and contributes strongly to forming companies' corporate reputation. The main aim of this article is to test the level of visibility of companies in the media as well as the attributes (economic and/or social) assigned to the companies. The author presents the results of the research done on the media visibility of companies belonging to the Spanish Stock Exchange in the four most important newspapers in Spain. Two basic results were obtained: Larger companies, with good reputations and oriented to mass consumption, have more visibility in newspapers, and companies are basically presented as economic and not social actors in society.

---

Availability

No copy data

Detail Information

Series Title

Business Society

Call Number

-

Publisher

: sage publisher., 2009

Collation

-

Language

English

ISBN/ISSN

00076503

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 48 no. 2, June 2009.pp. 225-242

Subject(s)

Corporate responsibility
Media visibility
Corporate reputation
Corporate communication

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment