Journal Articles

Direction Versus Proximity: Amassing Experimental Evidence

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Scale limitations, endogeneity problems, and observational equivalence in observational studies render many tests of the proximity and directional models inconclusive. Fortunately, the task of designing experimental tests has proven tractable and the small, but growing, body of experimental evidence sheds new light on directional and proximity motivated behavior. The experiment described in this article was designed to reexamine the role of ideology structuring candidate evaluations in the general population and test the models in two new policy areas: opinion about military spending and opinion about abortion. The results indicate that ideology and opinions about military spending stimulate proximity behavior whereas opinions about abortion stimulate directional behavior. It is also found that abortion-based evaluations are more strongly directional for those who oppose abortion—which is consistent with the notion of policy balancing. The article concludes by considering the possibility that some issues lend themselves to proximity comparisons whereas others lend themselves to directional comparisons and discussing the implications for democratic politics.

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Detail Information

Series Title

American Politics Research

Call Number

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Publisher

Thousand Oaks, CA : Sage Publication., 2009

Collation

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Language

English

ISBN/ISSN

1532-673x

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 37, No. 2, March 2009.pp. 227-253

Subject(s)

Voting
experimental design
Political Ideology
proximity model
Directional Model
Spatial model
Direction Versus Proximity

Specific Detail Info

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