Journal Articles

A Comparison of Web-Based and Paper-Based Survey Methods: Testing Assumptions of Survey Mode and Response Cost

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Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

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Detail Information

Series Title

Evaluation Review

Call Number

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Publisher

Thousand Oaks, CA : Sage Publication., 2009

Collation

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Language

English

ISBN/ISSN

0193841x

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 33, Number 5, October 2009.pp. 464-480

Subject(s)

Response Rates
Web-based surveys
Online Surveys
Mixed-mode surveys
Survey Cost

Specific Detail Info

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Statement of Responsibility

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