Journal Articles

The (re)Presentation of an Epidemic in Everyday Life

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In the presentation of self in everyday life, erving goffman writes, "the crucial sociological consideration... is merely that impressions fostered in everiday performances are subject to disruptions" (1959:66). Typically, studies of "impressionmanagement" focus in impresion emergent in interaction between people, but AIDS media campaign are also carefully crafted impresions.Campaign producers design a clear, culturally sensitive message intented to persuade community members to adopt protective behaviors-like staying faithful.

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Series Title

Social Psychology Quarterly

Call Number

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Publisher

United States : The American Sociological Association., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

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Content Type

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Edition

Volume 71, Number 4, December 2008 p. 321-323

Subject(s)

Representation
Epidemic
Life

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