Journal Articles

Does "Yes or No" on the Telephone Mean the Same as "Check-All-That-Apply" on the Web?

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Recent experimental research has shown that respondents to forced-choice questions endorse significantly more
options than respondents to check-all questions. This research has challenged the common assumption that these
two question formats can be used interchangeably but has been limited to comparisons within a single survey mode.
In this paper we use data from a 2004 random sample survey of university students to compare the forced-choice and check-all question formats across web self-administered and telephone interviewer-administered surveys as they are commonly used in survey practice. We find that the within-mode question format effects revealed by previous research and reaffirmed in the current study appear to persist across modes as well; the telephone forced-choice format produces higher endorsement than the web check-all format. These results provide further support for the argument that the check-all and forced-choice question formats do not produce comparable results and are not interchangeable formats. Additional comparisons show that the forced-choice format performs similarly across telephone and web modes.

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Detail Information

Series Title

Public Opinion Quarterly

Call Number

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Publisher

Oxford : Oxford University Press., 2008

Collation

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Language

English

ISBN/ISSN

0033-362X

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 72, No. 1, Page 103-113

Subject(s)

telephone survey

Specific Detail Info

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Statement of Responsibility

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