Journal Articles

We are one Kenya: representations of the nation, leadership, and de-ethnicized identity on reality TV

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This research analyzes Uongozi, a massive multimodal civic education campaign that culminated in the Uongozi reality television show, situating the campaign within its socio-political context. Our analysis suggests that Uongozi framed and promoted a version of leadership that is tied to an idealized progressive, youth leader despite the lack of quality youth ‘candidates’ on the show. The campaign also endorsed a message of national unity and identity, articulated through the promotion of a nonethnic collective Kenyan identity. Uongozi contributed to a larger pre-election narrative promulgated through mass media efforts that encouraged Kenyans to move beyond ethnicity in their voting and participate in a peaceful election.

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Detail Information

Series Title

Media, Culture & Society

Call Number

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Publisher

Thousand Oaks, CA : Sage Publications., 2016

Collation

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Language

English

ISBN/ISSN

0163-4437

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Volume 38, Issue 8, November 2016; pp. 1119–1135

Subject(s)

Identity
Ethnicity
Class
Kenyan politics

Specific Detail Info

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Statement of Responsibility

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