Printed Book

Managing Creativity and Innovation

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This is one of the volumes in the new Harvard Business Essentials Series. Each offers authoritative answers to the most important questions concerning its specific subject. The material in this book is drawn from a variety of sources which include the Harvard Business School Press and the Harvard Business Review as well as Harvard ManageMentor®, an online service. Each volume is indeed "a highly practical resource for readers with all levels of experience." And each is by intent and in execution solution-oriented. Although I think those who have only recently embarked on a business career will derive the greatest benefit, the material is well-worth a periodic review by senior-level executives.

In this volume, Richard Luecke assembles cutting edge thinking about managing creativity and innovation, ably assisted subject adviser Ralph Katz, a professor at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. They have carefully organized the material within these eight chapters:

1. Types of Innovation (Several Types on Many Fronts)
2. The S-Curve (A Concept and Its Lessons)
3. Idea Generation (Opening the Genie's Bottle)
4. Recognizing Opportunities (Don't Let the Good Ones Slip By)
5. Moving Innovation to Market (Will It Fly?)
6. Creativity and Creative Groups (Two Keys to Innovation)
7. Enhancing Creativity (Enriching the Organization and Workplace)
8. What Leaders Must Do (Making a Difference)

In the two appendices which follow, there are brief but insightful discussions of "The Time Value of Money" and "Useful Innovation Tools." Luecke and Katz also provide sections dedicated to Notes, Glossary, and For Further Reading. If you need assistance with mastering essentials in only one of these areas, I urge you to purchase a copy of this book ASAP. Luecke is an uncommonly clear thinker and writer. Thoughtfully, he provides a "Summing Up" section at the end of each chapter to facilitate a review of key points.

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Availability

3976

658.514 HAR m

Book Shelf

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Detail Information

Series Title

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Call Number

658.514 HAR m

Publisher

Massachusetts : Harvard Business Review., 2003

Collation

xv, 173p.; 24 cm

Language

English

ISBN/ISSN

9781591391128

Classification

658.514

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Management
Creative ability
technological innovations
new products

Specific Detail Info

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Statement of Responsibility

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