Printed Book

Conscious Capitalism: Liberating the Heroic Spirit of Business

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"We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater." -- From the Conscious Capitalism Credo. In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--to build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation--for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

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Availability

3977

658.408 MAC c

Book Shelf

Available

Detail Information

Series Title

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Call Number

658.408 MAC c

Publisher

Massachusetts : Harvard Business Review., 2013

Collation

xviii, 344p.; 21 cm

Language

English

ISBN/ISSN

9781625271754

Classification

658.408

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Social responsibility of business
Social values
business ethics
Capitalism
Corporations

Specific Detail Info

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Statement of Responsibility

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