Journal Articles

Candidate campaigning in parliamentary systems: Individualized vs. localized campaigning

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The individualization of politics is usually studied in relation to party leaders. Using new data from the Norwegian Candidate Survey 2009 and in-depth interviews with 29 top candidates, in this article we study whether candidates in the Norwegian 2009 parliamentary election ran party-centred or individualized campaigns. We distinguish between the organizational aspects and the communicative focus of the candidates’ campaigns. Moreover, we argue theoretically and show empirically how campaigns can be localized but still party-centred. The analysis shows that there are low levels of individualized campaigning in Norway, but that there are differences between candidates, especially based on party affiliation. Moreover, the differences are first and foremost related to the communicative focus, not the organizational aspects. While candidates highlight the importance of localizing the campaign, the results show that this is mostly about ‘translating’ the national campaign strategy to the regional or local level, not about independent local strategies.

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Detail Information

Series Title

Party Politics

Call Number

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Publisher

Thousand Oaks : Sage Publications., 2015

Collation

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Language

English

ISBN/ISSN

1354-0688

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Volume 21, Number 3 May 2015, pages 428-439

Subject(s)

Campaigns
Campaigning
Candidate campaigning
Individualized campaigning

Specific Detail Info

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Statement of Responsibility

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