Journal Articles

What Social Media Data We Are Missing and How to Get It

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Most electronic behavior traces available to social scientists offer a site-centric view of behavior. We argue that to understand patterns of interpersonal communication and media consumption, a more person-centric view is needed. The ideal research platform would capture reading as well as writing and friending, behavior across multiple sites, and demographic and psychographic variables. It would also offer opportunities for researchers to make interventions that make changes and additions to the information presented to people in social media interfaces. Any attempt to create such an ideal platform will have to make compromises because of engineering and privacy constraints. We describe one attempt to navigate those tensions: the MTogether project will recruit a panel of participants who will install a browser extension and mobile app that enable limited data collection and interventions.

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Detail Information

Series Title

THE ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE

Call Number

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Publisher

Thousand Oaks : Sage Publications., 2015

Collation

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Language

English

ISBN/ISSN

978-1-5063-1463-1

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Volume 659, May 2015, pages 192-206

Subject(s)

Privacy
Social media
Log files
Behavior traces

Specific Detail Info

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Statement of Responsibility

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