Journal Articles

Searching and Clustering Methodologies Connecting Political Communication Content across Platforms

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People create, consume, and share content online in increasingly complex ways, often including multiple news, entertainment, and social media platforms. This article explores methods for tracing political media content across overlapping communication infrastructures. Using the 2011 Occupy Movement protests and 2013 consumer boycotts as cases, we illustrate methods for creating integrated datasets of political event-related social media content by (1) using fixed URLs to link posts across platforms (URL-based integration) and (2) using semiautomated text clustering to identify similar posts across social networking services (thematic integration). These approaches help to reveal biases in the way that we characterize political communication practices that may occur when we focus on a single platform in isolation.

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Detail Information

Series Title

THE ANNALS OF THE AMERICAN ACADEMY OF PLITICAL AND SOCIAL SCIENCE

Call Number

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Publisher

Thousand Oaks : Sage Publications., 2015

Collation

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Language

English

ISBN/ISSN

978-1-5063-1463-1

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Volume 659, May 2015, pages 134-148

Subject(s)

Content Analysis
Political communication
Social media
Cluster analysis

Specific Detail Info

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Statement of Responsibility

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