Journal Articles

Overcoming Negative Media Coverage: Does Government Communication Matter?

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Public administration scholars often note that government should engage in more effective external communication to improve citizen trust and maintain political legitimacy. An important part of the belief is that more effective communication can lead to more favorable media coverage that ultimately shapes citizen trust in government. However, the link between government communication and media coverage remains empirically untested. Through a survey of 881 government and business communicators, this study tests the relationship between external communication activities and media coverage. The study shows that government organizations report being less likely to have favorable news coverage than their private counterparts, but most government organizations do report that their media coverage is favorable. Moreover, the results show that active media interaction, organizational support for communication, and adequate communication budget are associated with reporting more favorable coverage. In comparison, a different set of variables, except adequate communication budget, are found to affect whether business organizations report having more favorable media coverage.

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Detail Information

Series Title

Journal of Public Administration Research & Theory

Call Number

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Publisher

Oxford, UK : Oxford University Press., 2012

Collation

p. 597-621

Language

Indonesia

ISBN/ISSN

1053-1858

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 22 Issue 3 July 2012 p. 597-621

Subject(s)

Communication
Public administration
Media

Specific Detail Info

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Statement of Responsibility

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