Journal Articles

Shampoo, saris and SIM cards : seeking entrepreneurial futures at the bottom of the pyramid

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In recent years bottom-of-the-pyramid (BoP) models have emerged as a popular strategy for offering poor women the opportunity to earn an income by distributing goods and services door-to-door. In this article, we explore one recent example of BoP entrepreneurship: the CARE Bangladesh Rural Sales Program (RSP). The RSP is a partnership between CARE and several multinational and domestic companies that seeks to provide poor women with an opportunity to participate in new forms of economic activity, offering them a prospect to earn an independent income and provide a better future for their family by selling a mix of multinational and locally produced consumer goods across rural Bangladesh. Our research found that the RSP has opened up new pathways of empowerment for some marginalised women in a context of considerable socioeconomic and cultural constraints, yet whether such schemes will have traction as a model for economic empowerment over the long term remains an open question.

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Detail Information

Series Title

Gender & Development

Call Number

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Publisher

Oxfordshire, United Kingdom : Routledge., 2012

Collation

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Language

English

ISBN/ISSN

13552074

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 20, Issue 1, March 2012, pages 33-47

Subject(s)

Bangladesh
Empowerment
Shampoo, saris and SIM cards
Bottom-of-the-pyramid
Entrepreneurs

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