Image of Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Journal Articles

Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18–49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.

Availability

No copy data

Detail Information
Series Title
Evaluation Review
Call Number
-
Publisher
Thousand Oak : sage publisher.,
Collation
-
Language
English
ISBN/ISSN
0193841X
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 35 no. 6, December 2011,pp. 571-591
Subject(s)
Methodology
Outcome evaluation
Use of Propensity Score Matching
Substance abuse treatment and prevention
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment