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Image of The institutionalization of YouTube : From user-generated content to professionally generated content

Journal Articles

The institutionalization of YouTube : From user-generated content to professionally generated content

Kim, Jin - Personal Name;

This article explores the institutionalization of YouTube: its transformation from user-generated content (UGC) – oriented as a virtual village – into a professionally generated content (PGC) video site, especially after being purchased by Google. YouTube has influenced the traditional media environment, but at the same time this new medium imitates the rules of the old media, including legally managed distribution of broadcasting content and smooth links between content and commercials. YouTube constitutes an evolution of the present media milieu, rather than a revolution. On the other hand, the dominance of mainstream media is, to a degree, still compromised in UGC culture. The emancipatory dimension of UGC media (e.g. as democratic, creative outlet with high accessibility and online library potential) is discussed in the conclusion, not losing sight of the technological-economic limitations placed on its continuing promise.


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Detail Information
Series Title
Media Culture Society
Call Number
-
Publisher
Thousand Oak : sage publisher., 2012
Collation
-
Language
English
ISBN/ISSN
01634437
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 34 no. 1, January 2012 ,pp. 53-67
Subject(s)
institutionalization
User-generated content
The institutionalization of YouTube
Advertisement
Professionally generated content
Specific Detail Info
-
Statement of Responsibility
-
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Kemitraan Library
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Established in 2003, the Library of Kemitraan was originally designed to record and collect all Kemitraan and grantees publications. However, today it broadly develops and serves more sectors to expand the collection to facilitate research activities, particularly since the inception of the Knowledge and Research Management within Kemitraan.

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