Journal Articles

The institutionalization of YouTube : From user-generated content to professionally generated content

---

This article explores the institutionalization of YouTube: its transformation from user-generated content (UGC) – oriented as a virtual village – into a professionally generated content (PGC) video site, especially after being purchased by Google. YouTube has influenced the traditional media environment, but at the same time this new medium imitates the rules of the old media, including legally managed distribution of broadcasting content and smooth links between content and commercials. YouTube constitutes an evolution of the present media milieu, rather than a revolution. On the other hand, the dominance of mainstream media is, to a degree, still compromised in UGC culture. The emancipatory dimension of UGC media (e.g. as democratic, creative outlet with high accessibility and online library potential) is discussed in the conclusion, not losing sight of the technological-economic limitations placed on its continuing promise.

---

Availability

No copy data

Detail Information

Series Title

Media Culture Society

Call Number

-

Publisher

Thousand Oak : sage publisher., 2012

Collation

-

Language

English

ISBN/ISSN

01634437

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 34 no. 1, January 2012 ,pp. 53-67

Subject(s)

institutionalization
User-generated content
The institutionalization of YouTube
Advertisement
Professionally generated content

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment