Journal Articles

Understanding Tailored Internet Smoking Cessation Messages : A Reasoned Action Approach

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Although message tailoring has been shown to produce experimental effects in previous studies, the cognitive mechanisms through which tailoring works have not been sufficiently studied. Using the integrative model to predict intentions to use the nicotine replacement patch among adult smokers, this study examines how tailoring theoretical elements of the integrative model is effective in changing the theoretical mediators. Participants were randomized into one of two conditions. In the experimental condition, participants received messages tailored to some or all of the underlying behavioral, injunctive normative, or self-efficacy beliefs with the expectation that changing the underlying beliefs would result in experimental differences in the integrative model’s direct measures. This expectation was confirmed. The integrative model also worked well in predicting intentions to perform the target behavior; attitude, perceived normative pressure, and perceived behavioral control accounted for 53 percent of the variance in intentions. Attitude and normative pressure were the strongest predictors of intention. These results provide support for tailoring messages using a reasoned action approach and provide insight into the mechanism through which message tailoring operates.

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Detail Information

Series Title

The ANNALS of the American Academy of Political and Social Science

Call Number

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Publisher

Thousand Oak : sage publisher., 2012

Collation

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Language

English

ISBN/ISSN

00027162

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 640 no. 1, March 2012,pp. 136-149

Subject(s)

Understanding Tailored Internet
Reasoned action theory
Integrative model
Smoking cessation

Specific Detail Info

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Statement of Responsibility

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