Journal Articles

The Quantitative Analysis of Reasoned Action Theory

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This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention to perform a behavior, analyzing the underlying beliefs, and performing a segmentation analysis for intervention design purposes. In each step, when appropriate, the authors discuss the role of background/precursor variables. The authors conclude by addressing several common analytic issues that may arise when conducting a reasoned action analysis, such as the role of past behavior and testing for moderation.

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Detail Information

Series Title

The ANNALS of the American Academy of Political and Social Science

Call Number

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Publisher

Thousand Oak : sage publisher., 2012

Collation

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Language

English

ISBN/ISSN

00027162

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 640 no. 1, March 2012,pp. 28-41

Subject(s)

The Quantitative Analysis
Reasoned action theory
Integrative model
Intervention design

Specific Detail Info

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Statement of Responsibility

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