Journal Articles

Managing Ambivalent Prejudices : Smart-but-Cold and Warm-but-Dumb Stereotypes

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Not all biases are equivalent, and not all biases are uniformly negative. Two fundamental dimensions differentiate stereotyped groups in cultures across the globe: status predicts perceived competence, and cooperation predicts perceived warmth. Crossing the competence and warmth dimensions, two combinations produce ambivalent prejudices: pitied groups (often traditional women or older people) appear warm but incompetent, and envied groups (often nontraditional women or outsider entrepreneurs) appear competent but cold. Case studies in ambivalent sexism, heterosexism, racism, anti-immigrant biases, ageism, and classism illustrate both the dynamics and the management of these complex but knowable prejudices.

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Detail Information

Series Title

The ANNALS of the American Academy of Political and Social Science

Call Number

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Publisher

Thousand Oak : sage publisher., 2012

Collation

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Language

English

ISBN/ISSN

00027162

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 639 no. 1,January 2012,pp. 33-48

Subject(s)

Gender
Race
discrimination
Stereotypes
Managing Ambivalent Prejudices

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Statement of Responsibility

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