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Image of Commodifying Asian-ness : entrepreneurship and the making of East Asian popular culture

Journal Articles

Commodifying Asian-ness : entrepreneurship and the making of East Asian popular culture

Otmazgin, Nissim Kadosh - Personal Name;

This article examines the linkage between entrepreneurship and the making of popular culture in East Asia. The central argument presented here is that the notion of entrepreneurship is central for understanding and conceptualizing the process of constructing trans-national markets for popular culture and for building new circles of ‘Asian’ recognition. In other words, entrepreneurial vision is not only transforming the local cultural markets by underpinning a region-wide cultural production system but also un-intentionally spurring feelings of ‘Asian’ sameness. The study itself focuses on four cases of entrepreneurship which exemplify the driving forces and the intended and unintended consequences of entrepreneurship, and outlines the wider theoretical and methodological implications for this concept by defining the relations between structural determinism and human agency in popular culture.


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Detail Information
Series Title
Media Culture Society
Call Number
-
Publisher
Thousand Oak : sage publisher., 2011
Collation
-
Language
English
ISBN/ISSN
01634437
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 33 no. 2, March 2011,pp. 259-274
Subject(s)
Popular Culture
East Asia
Enterpreneurship
Commodities
Commodifying Asian-ness
Specific Detail Info
-
Statement of Responsibility
-
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Kemitraan Library
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Established in 2003, the Library of Kemitraan was originally designed to record and collect all Kemitraan and grantees publications. However, today it broadly develops and serves more sectors to expand the collection to facilitate research activities, particularly since the inception of the Knowledge and Research Management within Kemitraan.

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