Journal Articles

Google ads and the blindspot debate

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This article renews Dallas Smythe’s ‘blindspot’ argument by examining the economy of Google advertising. I argue that Google sells at least three types of commodities: keywords, statistics of keywords, and search results. Through a vertically integrated system, Google sells to advertisers commodities that have no exchange value outside the Google ads system. Moreover, Google creates an ideology that the world’s information is at the users’ fingertips, which encourages users to search more, and hence view more advertisements.

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Detail Information

Series Title

Media Culture Society

Call Number

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Publisher

Thousand Oak : sage publisher., 2011

Collation

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Language

English

ISBN/ISSN

01634437

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 33 no. 3, April 2011,pp. 433-447

Subject(s)

Political economy
Search Engine
Google ads and the blindspot debate
Dallas Smythe
Online advertising

Specific Detail Info

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Statement of Responsibility

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