Journal Articles

Environmental website production : a structuration approach

---

The World Wide Web has excited much speculation, and a growing body of scholarship, about its potential to advance the communicative power of social movement organizations. As a medium that enables online publishing, and selected features and functions, websites could be important in this regard. Yet, studies of social movement websites have documented these groups’ modest uses of the medium, and few scholars have studied the organizational factors shaping social movement website production. In this study, I examine US environmental group website production practices. Drawing on structuration theory, I consider how organizational priorities, processes and resources limit and constrain website production. I use structuration theory to analyse environmental group website production practices as gleaned from semi-structured interviews with 28 environmental group webmasters. I conclude that despite their awareness of the Web’s capabilities, webmasters experience production constraints related to organizational norms, knowledge, and resources. Ultimately, I aim to provide an explanation for studies that find limited uses of the Web among social movement groups, to better understand the processes and practices involved in cultural production online, and to elucidate on some of the challenges website production poses for social movement groups.

---

Availability

No copy data

Detail Information

Series Title

Media Culture Society

Call Number

-

Publisher

Thousand Oak : sage publisher., 2011

Collation

-

Language

English

ISBN/ISSN

01634437

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 33 no. 3, April 2011,pp. 363-384

Subject(s)

Social movements
Environment
World Wide Web
Content Analysis
Environmental website production

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment