Journal Articles

Endangered childhoods : how consumerism is impacting child and youth identity

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Modern-day children are immersed in cultures of consumption such that every aspect of their lives is touched by a buy-and-consume modality. In particular, children in North America are increasingly experiencing the effects of consumer culture at unprecedented levels of involvement. It becomes necessary, therefore, to examine the impact of consumerism in order to assess identity formation and development in youth. Young people are receiving an endless barrage of material messages encouraging purchasing behavior and consumption that impacts the self-image. Indeed, children from the ages of 4 to 12 have increasingly been defined and viewed by their spending capacity. Girls especially are targeted by marketers to sell them a whole line of products they ‘need’ to emulate a feminine ideal. There is mounting evidence to suggest that the structure of childhood is eroding and children are suffering from serious physical, emotional and social deficits directly related to consumerism.

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Detail Information

Series Title

Media Culture Society

Call Number

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Publisher

Thousand Oak : sage publisher., 2011

Collation

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Language

English

ISBN/ISSN

01634437

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 33 no. 3, April 2011,pp. 347-362

Subject(s)

Identity
Children
Media
Health
Consumerism
Endangered childhoods

Specific Detail Info

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Statement of Responsibility

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