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Image of Endangered childhoods : how consumerism is impacting child and youth identity

Journal Articles

Endangered childhoods : how consumerism is impacting child and youth identity

Hill, Jennifer Ann - Personal Name;

Modern-day children are immersed in cultures of consumption such that every aspect of their lives is touched by a buy-and-consume modality. In particular, children in North America are increasingly experiencing the effects of consumer culture at unprecedented levels of involvement. It becomes necessary, therefore, to examine the impact of consumerism in order to assess identity formation and development in youth. Young people are receiving an endless barrage of material messages encouraging purchasing behavior and consumption that impacts the self-image. Indeed, children from the ages of 4 to 12 have increasingly been defined and viewed by their spending capacity. Girls especially are targeted by marketers to sell them a whole line of products they ‘need’ to emulate a feminine ideal. There is mounting evidence to suggest that the structure of childhood is eroding and children are suffering from serious physical, emotional and social deficits directly related to consumerism.


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Detail Information
Series Title
Media Culture Society
Call Number
-
Publisher
Thousand Oak : sage publisher., 2011
Collation
-
Language
English
ISBN/ISSN
01634437
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 33 no. 3, April 2011,pp. 347-362
Subject(s)
Identity
Children
Media
Health
Consumerism
Endangered childhoods
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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Established in 2003, the Library of Kemitraan was originally designed to record and collect all Kemitraan and grantees publications. However, today it broadly develops and serves more sectors to expand the collection to facilitate research activities, particularly since the inception of the Knowledge and Research Management within Kemitraan.

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