Journal Articles

‘Eternal ephemera’ or the durability of ‘disposable literature’ : The power and persistence of print in an electronic world

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Popular and academic discussions of the future of print focus on the electronic formats of books and newspapers but ignore some of the most ubiquitous and historically significant, albeit ephemeral, types of print media. This article argues for taking the flyer, leaflet and pamphlet seriously. These forms of ‘disposable literature’ are in part facilitated by electronic media and in part able to disseminate messages in ways that electronic media cannot, and thereby provide a bridge between new media and new audiences. There are two major factors that contribute to the durability or persistence, pervasiveness and power of disposable literature in contemporary society: the unique characteristics of print media; and the impact of electronic media in enhancing their production and distribution.

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Detail Information

Series Title

Media Culture Society

Call Number

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Publisher

Thousand Oak : sage publisher., 2011

Collation

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Language

English

ISBN/ISSN

01634437

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 33 no. 4, May 2011,pp. 515-530

Subject(s)

New Media
Print Media
Alternative media
Disposable literature
Union Communication
Eternal ephemera or the durability

Specific Detail Info

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Statement of Responsibility

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