This article is a rejoinder to Murdock and Golding’s response to my critique of the political economy of communications (PEC) analysis of media production. This article sets this exchange in the context of a broader debate in recent editions of Media, Culture & Society about the value of PEC. Much of the debate stems from Garnham’s critical review of 40?years of PEC research.
In this response to our critics and fellow-travellers we reaffirm our claim that contemporary media studies should reinvent a critical concept of ideology. We do this through addressing some of the problems with older critical conceptions of ideology and suggesting potentially fruitful ways forward through engaging with research traditions that have become neglected or are overlooked in the fie…
Social media have been hailed as liberative in contexts of political repression. In Zimbabwe, there are emergent debates on the possibilities of using Facebook to ‘democratise’ political space. But the use of Facebook to settle personal political scores or to relentlessly attack political opposition seemed to have escaped academic scrutiny. This study looks at the use of Facebook by opposing ca…
While much attention has turned to new and social media as tools to facilitate democratic participation, little attention has been paid to the ways that these tools are used by rural and nomadic communities. In this article, I examine the ways that Maasai pastoral-nomads are utilizing YouTube to present evidence of eviction, hunger, and other threats to their communities. I explore how the Maas…
After their release in 2001, Bratz dolls carved into Barbie’s previously monopolistic share of teen doll sales. Amidst their growing popularity, cultural critics expressed a host of concerns about Bratz dolls, especially over how they sexualize youth, but the line grew to include a host of products like costumes, makeup kits, games, books, clothing, and movies. It also inspired new, similar dol…
This article examines the ways educated urban Chinese youths engage American television fiction as part of their identity work. Drawing on theories of modern reflexive identity and based on 29 interviews with US TV fans among university students in Beijing, I found these youths are drawn to this television primarily because they perceive the American way of life portrayed on it as more ‘authent…
This article advances the claim that a new ‘fitness boom’ has arrived, one marked by the proliferation of devices such as wearable fitness trackers. The first fitness boom of the 1970s/1980s was characterized by the heightened availability of fitness ‘tools’ and the supposition that pursuing a ‘fit’ lifestyle was tantamount to responsible living. The new era in fitness intensifies foregoing fit…
Our case study of charismatic celebrity comedian Russell Brand’s turn to political activism uses Bourdieu’s field theory to understand the process of celebrity migration across social fields. We investigate how Brand’s capital as a celebrity performer, storyteller and self-publicist translated from comedy to politics. To judge how this worked in practice, we analysed the comedic strategies used…
This article draws on empirical data with British military personnel in order to investigate what we call the digital mundane in military life. We argue that social media and smartphone technologies within the military offer a unique environment in which to investigate the ways individuals position themselves within certain axes of institutional and cultural identities. At the same time, the co…
Foursquare is a location-based social network (LBSN) that combines gaming elements with features conventionally associated with social networking sites (SNSs). Following two qualitative studies, this article sets out to explore what impact this overlaying of physical environments with play has on everyday life and experiences of space and place. Drawing on early understandings of play, alongsid…
This research analyzes Uongozi, a massive multimodal civic education campaign that culminated in the Uongozi reality television show, situating the campaign within its socio-political context. Our analysis suggests that Uongozi framed and promoted a version of leadership that is tied to an idealized progressive, youth leader despite the lack of quality youth ‘candidates’ on the show. The campai…