Journal Articles

Factors affecting energy saving behaviour: a prospective research

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The purpose of this study is to outline the theme of saving energy resources and its relationship with the preservation of the environment, as well as the importance of green marketing in achieving sustainability. The model of data collection was a survey conducted by self-administered questionnaire. After collection, the data were statistically analysed and interpreted. Most individuals claim to be concerned about environmental problems, with 68% of these belonging to the 'Savers' group. However, even though they may be concerned with environmental problems, the vast majority of individuals do not have any system of renewable energy in their homes, despite claiming that renewable energies are a viable option for protecting the environment. Women display behaviour that is more favourable to the saving of energy resources than do men. Educational levels are not significant for distinguishing the more pro-environmental individuals from the others.

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Detail Information

Series Title

Journal of Environmental Planning and Management

Call Number

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Publisher

United Kingdom : Routledge Taylor & Francis Group., 2010

Collation

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Language

English

ISBN/ISSN

09640568

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 53, Issue 8 December 2010 , pages 963 - 976

Subject(s)

Environment
Green marketing
Consumer behaviour
Energy saving

Specific Detail Info

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Statement of Responsibility

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