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Image of Emotional Appeals in Environmental Group Communications

Journal Articles

Emotional Appeals in Environmental Group Communications

Merry, Melissa K. - Personal Name;

Although emotional appeals are commonplace in political rhetoric, they are often viewed as manipulative and therefore threatening to democratic governance. Interest groups, in particular, have been blamed for relying on emotionally charged rhetoric to achieve fundraising objectives. Through a focus on 210 national-level environmental organizations, the author reevaluates this critique, postulating that groups vary the emotive content of their communications in response to different audiences and purposes of communication. Using evidence from a content analysis of group communications across several media, the author shows that groups rely much more on positive rhetoric than previous studies have indicated, especially in communications designed to encourage participation. Furthermore, negative appeals are most prevalent in groups’ efforts to encourage learning through information provision.The results suggest that emotive rhetoric can be used in ways that complement reasoning processes.


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Detail Information
Series Title
American Politics Research
Call Number
-
Publisher
: sage publisher., 2010
Collation
-
Language
English
ISBN/ISSN
1532673x
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 38 no. 5, September 2010.pp. 862-889
Subject(s)
Media
interest groups
Political communication
Opinion
Environmental groups
Specific Detail Info
-
Statement of Responsibility
-
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Kemitraan Library
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Established in 2003, the Library of Kemitraan was originally designed to record and collect all Kemitraan and grantees publications. However, today it broadly develops and serves more sectors to expand the collection to facilitate research activities, particularly since the inception of the Knowledge and Research Management within Kemitraan.

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