Journal Articles

Better than their reputation: enhancing the validity of contingent valuation mail survey results through citizen expert groups

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Although contingent valuation is the dominant technique for the valuation of public projects, especially in the environmental sector, the high costs of contingent valuation surveys prevent the use of this method for the assessment of relatively small projects. The reason for this cost problem is that typically only contingent valuation studies which are based on face-to-face interviews are accepted as leading to valid results. Particularly in countries with high wages, face-to-face surveys are extremely costly considering that for a valid contingent valuation study a minimum of 1000 completed face-to-face interviews is required. This paper tries a rehabilitation of mail surveys as low-budget substitutes for costly face-to-face surveys. Based on an empirical contingent valuation study in Northern Thailand, it is shown that the validity of mail surveys can be improved significantly if so-called Citizen Expert Groups are employed for a thorough survey design.

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Detail Information

Series Title

Journal of Environmental Planning and Management

Call Number

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Publisher

United Kingdom : Routledge Taylor & Francis Group., 2010

Collation

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Language

English

ISBN/ISSN

09640568

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 53, Issue 2 March 2010 , pages 163 - 182

Subject(s)

Willingness to pay
Thailand
Mail Surveys
Contingent valuation
Citizen expert groups
Convergent validity

Specific Detail Info

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Statement of Responsibility

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