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Image of Canvasser Affect and Voter Response: Results From National Focus Groups

Journal Articles

Canvasser Affect and Voter Response: Results From National Focus Groups

Gillespie, Andra - Personal Name;

The experimental literature on voter mobilization establishes the efficacy of canvassing as a tool of voter mobilization. However, the current literature gives scant attention to the question of whether some types of canvassers may be more effective than others. This article takes the first step toward developing a positive theory of effective or ineffective canvassing. Using descriptive, qualitative data from 10 focus groups conducted in 2006, I find that voters have preferences for the types of campaign representatives they want to visit them. The results of these focus groups lay the groundwork for further experimental study and provide guidelines for practitioners instituting get-out-the-vote (GOTV) efforts.


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Detail Information
Series Title
American Politics Research
Call Number
-
Publisher
: sage publisher., 2010
Collation
-
Language
English
ISBN/ISSN
1532673x
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol. 38 no. 4, July 2010. pp. 718-758
Subject(s)
Elections
Voter Turnout
focus groups
Campaigns
Canvassing
Specific Detail Info
-
Statement of Responsibility
-
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No other version available

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Kemitraan Library
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Established in 2003, the Library of Kemitraan was originally designed to record and collect all Kemitraan and grantees publications. However, today it broadly develops and serves more sectors to expand the collection to facilitate research activities, particularly since the inception of the Knowledge and Research Management within Kemitraan.

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