The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka

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The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka

Pritchard, Bill - Personal Name; Gracy, C. P. - Personal Name; Godwin, Michelle - Personal Name;

The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India's recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation.

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Series Title: Development Policy Review
Call Number: -
Publisher: Hoboken, United States : Wiley-Blackwell., 2010
Collation: -
Language: English
ISBN/ISSN: 09502386
Classification: -
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Edition: Volume 28 Issue 4, July 2010. Pages 435 - 456
Subject(s): Economic development
India
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Statement of Responsibility: -

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