Journal Articles

From ivory towers to online bazaars? The internet, social media and competing discourses in the newspaper industry

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In line with the development of new media, newspaper companies are facing drastic changes in their competitive environment. Managing change requires both new capabilities and new ways of thinking. Organizational learning could be seen in terms of increasing shared organizational knowledge through changing social practices, which in turn consist of discourses. In this article we investigate the Internet and social-media-related discourse among newspaper journalists, in order to enhance understanding of how social reality is constituted and made sense of in this environment. We identify four types of discourse: Ivory-tower-creating and Shielding, which seem to impede learning, and Accelerating and Connecting, which encourage adaptation to learning and change within newspaper companies.

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Detail Information

Series Title

Knowledge Management Research & Practice

Call Number

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Publisher

United States : Palgreave Macmilan., 2010

Collation

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Language

English

ISBN/ISSN

14778238

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 8, No. 2, June 2010. pp. 135–145

Subject(s)

Journalism
Organizational learning
sensemaking
Discourse
Learning

Specific Detail Info

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Statement of Responsibility

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