Journal Articles

Still Talking, But Is Anyone Listening?: The Changing Face of Constituency Campaigning in Britain, 1997—2005

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Constituency electioneering has become established as an important element of postmodern political campaigning, allowing parties and candidates to focus effort on targeted seats. A substantial literature has developed, showing the efficacy of such targeting: other things being equal, the harder parties’ campaign locally, the more votes they win relative to their rivals. However, on the whole, such studies have taken a relatively static view of local campaigning, concentrating on particular elections. Yet there are a priori grounds to expect the efficacy of local campaigns to vary from party to party and from election to election. In this article, we therefore analyze dynamic trends in constituency campaigning using a pooled data set of British constituency electioneering between 1997 and 2005. The results illustrate important and substantial variations over time and across parties in the impact of local election campaigning.

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Detail Information

Series Title

Party Politics

Call Number

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Publisher

United States : Sage Publication., 2009

Collation

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Language

English

ISBN/ISSN

13540688

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 15, Number 4, July 2009. pp. 411-434

Subject(s)

United Kingdom
Campaign Effects
Labour Party
STILL TALKING, BUT IS ANYONE LISTENING
Election campaigns

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