Journal Articles

Measuring the Professionalization of Political Campaigning

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This article develops and tests a new multidimensional index — CAMPROF — that is designed to measure and compare parties' use of professionalized campaign techniques during elections. Based on the extant literature, we identify and operationalize the essential components of this new form of campaigning to create a 30-point index that is applied to the case of the 2005 German federal election. The results show the CAMPROF Index to be: (1) successful in capturing variance in parties' engagement in professionalized campaigning, and (2) capable of producing rankings that correspond to a priori expectations about how well the parties would perform. The findings are significant in that they provide preliminary confirmation of the Index's capacity to measure the concept of professionalized campaigning as well as providing new insights into the party-level dynamics that may be driving the current wave of campaign modernization. The opportunities and challenges involved in wider application of the measure to cross-national research are discussed.

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Detail Information

Series Title

Party Politics

Call Number

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Publisher

United States : Sage Publication., 2009

Collation

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Language

English

ISBN/ISSN

13540688

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 15, Number 3, May 2009. pp. 265-293

Subject(s)

Parties
Methodology
comparative
Professionalization
Campaigns
MEASURING THE PROFESSIONALIZATION

Specific Detail Info

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Statement of Responsibility

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