Journal Articles

Character, audience agency and transmedia drama

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Changes in the television industry with regards to the development of new media technologies are having a significant impact on audiences' engagement with television drama. This article explore how games can be used to extend audience engagement with audio-visual fiction onto a range of technological platforms to the point where "television" drama should increasingly be considered as "transmedia" drama. However, audience engagement with the various elements of a transmedia drama text is complex. By exploring audience attitudes towards characters in the British television series Spooks and its associated games, this article argues that in an increasingly converged media landscape audiences transfer values between platforms. In fact, audiences desire a combination of the viewing positions offered in different media forms. This article therefore demonstrates how distinctions made between television episodes and computer games through ideas of interactivity and audience agency are blurred by engagement with a transmedia drama text

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Detail Information

Series Title

Media, Culture & Society

Call Number

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Publisher

London : Sage Publications., 2008

Collation

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Language

English

ISBN/ISSN

0163-4437

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 30, No. 2, Page 197-213

Subject(s)

agency
Character
Audiences
Games
Interactivity
Television Drama

Specific Detail Info

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Statement of Responsibility

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