Journal Articles

Place Branding: The State of the Art

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This article examines the relevance of place branding as a political phenomenon in international politics.
After setting place branding in a historical and conceptual context, it maps out the connections between
branding and international politics by looking at three examples. First, it examines the challenges facing the
European Union to strengthen its image as a global player. Second, it analyzes the efforts of the United States to deal with its collapsing image in the aftermath of its failing "war on terror" and military intervention in Iraq. Third, it examines negative place branding by focusing on the Borat movie that upset Kazakhstan in 2006 and the cartoon crisis that erupted in Denmark in September 2005. This article also aims to situate the practice of place branding in a broader analytical context. It argues that place branding is part of a wider spectrum of postmodern power, where soft power and public diplomacy also have their place.

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Detail Information

Series Title

The ANNALS of the American Academy of Political and Social Science

Call Number

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Publisher

: ., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Vol. 616, No. 1, Page 126-149

Subject(s)

Public diplomacy
Soft power
Place branding
American foreign policy
European Union
Constructivism

Specific Detail Info

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Statement of Responsibility

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