Journal Articles

The Box Trumps the Net? Mediatising the 2012 Presidential Campaign

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This article analyses and evaluates the role of the media in the 2012 presidential election. In particular, it focuses on campaign coverage by television and the internet from the perspective of both the main candidates' usage of the media (candidate communication) and the media's coverage of the campaign (political reportage and commentary). It argues that television, the dominant medium in the era of modern campaigning, was the main information and communication platform for the mass electorate, while the internet, the medium of the postmodern era, was an important tool for the mobilisation of committed and potential supporters. The article explains why this was the case and considers the implications for electoral communication in France.

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Detail Information

Series Title

Parliamentary Affairs

Call Number

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Publisher

Oxford : Oxford University Press., 2013

Collation

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Language

English

ISBN/ISSN

0031-2290

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

Volume 66 Issue 1 January 2013 ,p. 142-159

Subject(s)

Elections
Presidential campaigns

Specific Detail Info

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Statement of Responsibility

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